How It Works - STEP 1

This is the simple guide to how it works.

First, identify which prospects are in your target market.

Talk with your existing customers and targets.  Research and ask questions. Analyse the data.

Develop your strategy. What is your Unique Differentiation and why does it provide value?

Next, decide how to communicate your message to your specific audience?

To articulate this, you need to know why it will be important to them.

The messaging must communicate the benefits of selecting you over your competition?

Communicate in small test samples, to refine your preferred marketing strategy.

Test and measure your marketing message/s. Confirm what resonates with your target audience.



Expert Development






How It Works - STEP 2

A prospect or customer reaches out and asks for help and /r more information. 

However, they are not ready to buy yet and they are still in the evaluation phase.

Together, you confirm your solution provides the necessary outcome and value for their requirements.

Agreement is reached, and a transaction is confirmed.

You provide the service and/or deliver the product and exceed expectations.

Every step is seamless with a happy customer.  Time to ask for a referral or 5-star rating.

All sounds very simple in theory. Then why do many companies stuff it up?

Miss one step in the process, over promise and under deliver and they're gone.

All the good work to attract and secure a new customer, just to lose them, often over something preventable.

Get it right and your customers will love you and keep coming back, again and again.

Do you have the winning formula and know how to consistently deliver every time?

Work smarter not harder, our mission is to show you how.








  • Who knows what may be possible until you ask?Please give us a call to discover how the power of Dynamic Differentiation can change your business.